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The Ad Creative Brief Template That Produced 7,500+ Video Ads
Stop sending editors a link and hoping for the best. This 8-section template tells any editor exactly what to build - hook, tone, pacing, selling points. Fill it out in 2 minutes. Get creatives that actually match your offer.
What's inside the template
1
Niche / Vertical
So the editor matches visual style and language to your market
2
Landing Page URL
Editor studies your page to match tone and claims
3
Target Platform
FB, IG, TikTok, YouTube - each has different specs and rules
4
Desired Length
15s, 30s, or 60s - matched to your funnel and test budget
5
Tone / Style
Urgent, educational, testimonial, UGC, news, comparison
6
Hook Preference
The first 3 seconds determine everything. Pick the pattern.
7
Inspiration Links
Show 1-3 ads you like. Editor matches the energy, not the content.
8
Key Selling Points
The 2-3 things the video MUST communicate. Everything else is filler.
Without a brief
- Editor guesses what you want
- Wrong hook, wrong tone
- 2-3 revision rounds
- Wasted budget on mismatched ads
- You blame the editor
With this template
- Editor knows exactly what to build
- Hook and tone dialed in
- First draft is on target
- Every dollar goes to creatives that fit
- Any editor delivers like a pro
The media buyers who get the best creatives are not the ones with the biggest budgets. They are the ones who brief better than everyone else.
Get The Free Template